Paloma is a public limited company with a more than 140-year tradition in the manufacture and marketing of hygienic paper products in Europe, and is the market leader in South-East Europe. The company has four divisions and is predominantly export-oriented. Our annual capacity is 72,000 tonnes of hygienic paper, which is processed into toilet paper, kitchen towels, napkins, tissues, universal towels, industrial towels, medical towels, folded toilet paper packs and toilet paper packaged in maxi rolls. The product range also includes parent reels and paper dispensers.
Paloma's strategic focuses:
We market our products under the Paloma brand, which is well known in the region. The main sub-brands are:
Our business policy, which is supported by all company employees and external contractors, provides a framework for the continuous setting of objectives and programmes for improvement, ensuring we are committed to fulfilling individual objectives and providing added value to investors. This policy is available for consultation by all interested parties. Key elements of the business policy:
Paloma is a strong brand, and it is by focusing on the brand’s potential and added value that we are able to increase the share of Paloma brand products sold. Our customers are the key to the success of our business and we strive to be their brand of choice on our markets. Our product and brand development efforts make long-term growth possible, which works to the advantage of our customers – and therefore also to the benefit of our employees, owners and the wider community.
With our focus on key markets, we have increased our market share and Paloma’s visibility prominence on all the markets where we are present. We adapt all our processes to suit market opportunities and current circumstances in the sector. We strengthen our competitiveness by identifying opportunities on different markets, reacting to them and forging a strong partnership network based on mutual cooperation.
We are the leading experts in the production, conversion and marketing of hygienic paper. Investing all our efforts into these areas, we undergo continued professional training, encourage creativity and transfer our knowledge and experience to our colleagues. In cooperation with market experts in areas that support our core business, we are able to bring new knowledge and increased operational efficiency to our company.
We aspire to excellence at all levels, both in terms of all our dealings as well as the range of high quality products we offer. We maintain the highest standards of quality and health and safety at work while constantly searching for new ways to reduce emissions and environmental burdens. We provide customers with legal and safe products from high-quality materials, reliable sources that are dermatologically impeccable. Through our constant improvements to processes and products, we are able to offer our employees, partners and customers healthy, safe and innovative products and a stable business environment.
Paloma is held in high regard by all of its partners. This enables the company to attract the best employees, business partners, customers and owners. In terms of business success, however, it is we, the company’s workers, who are of prime importance. In all our relations, we nurture respect, responsibility and reliability. Not only do we ensure that all our business operations are conducted in a proper and transparent manner, we also nurture the company’s positive image and reputation. Our actions are based on the highest ethical principles, thereby ensuring the provision of equal opportunities and the safeguarding of human rights to all.In 2016 Paloma d.d. generated €86,7 million in net sales revenues. The company currently employs 675 people.